Crafting a Revolutionary E-Commerce Presence for Architectural Menswear
Client
Axiom
Year
2025
Axiom approached me to create a distinctive e-commerce experience that would set them apart in the crowded streetwear market. They needed a platform that would showcase their architectural-inspired menswear while providing a seamless shopping experience that reflected their brand philosophy of "structured minimalism."
Scope of Work
Getting Newel & Doren to the NEW YORK TIMES.
From global PR packages to a 3,000+ attendee launch event, I played a key role in bringing this title to the New York Times. I designed and produced every physical touchpoint T-shirts, bookmarks, posters, pins, custom tissue paper, and packaging distributed to influencers worldwide and major U.S. bookshop partners. I also led environmental design for the launch event, creating stage banners and video content that scaled the experience to match the campaign’s reach.
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