Designing a Better Way to Work
Client
Severance: Brand Identity Build out
Year
2025
I'm partnering with Mugen to redesign their productivity platform. The goal is to make complex task management feel effortless through clean, intuitive design. This involves creating a seamless web experience that showcases their platform's power through purposeful animations and thoughtful interactions.
The visual system focuses on fluid motion and clear hierarchy, helping users understand how work moves through their platform. Through interactive demonstrations, users can quickly grasp how Mugen transforms their daily workflow, while maintaining focus on what matters most - getting things done.
Scope of Work
Getting Newel & Doren to the NEW YORK TIMES.
From global PR packages to a 3,000+ attendee launch event, I played a key role in bringing this title to the New York Times. I designed and produced every physical touchpoint T-shirts, bookmarks, posters, pins, custom tissue paper, and packaging distributed to influencers worldwide and major U.S. bookshop partners. I also led environmental design for the launch event, creating stage banners and video content that scaled the experience to match the campaign’s reach.
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